A Joyful Christmas Expectation in Years Past
A Brief History - Declining Interest in Children’s Annuals - Finding a Home for My Collection
A BRIEF HISTORY
Those of you over 60 will most likely be familiar with the BOY'S OWN ANNUAL, GIRL'S OWN ANNUAL and CHUMS. The term “boy's own” is still used in the media to describe stories of daring, written in the style of yesteryear (during the days of your great grandparents). These three annuals, cornerstones though they were of any collection of English children's annuals, were merely at the tip of a large iceberg. Many hundreds of titles are listed in Bill Lofts' and Derek Adley's OLD BOYS' BOOKS - A COMPLETE CATALOGUE, published in 1969. The term 'Old Boys' Books' is a misnomer, as girls' titles are listed as well. Forty years ago, when I began to actively search for pre-war annuals, most collectors of juvenile books were male, and there was very little interest in girls' annuals.
Three other early annuals worthy of note are THE CAPTAIN, BEETON'S CHRISTMAS ANNUAL and CHATTERBOX. The second is well known for the first appearance of Sherlock Holmes in 1887, while THE CAPTAIN's claim to fame was the regular appearance of P G Wodehouse among the list of contributors. Perhaps this annual shouldn't be referred to as such; it is usually found in half-yearly volumes composed of 6 monthly issues.
With the arrival of the 20th Century, a number of publishers began producing annuals of original material. Worthy of note are the EMPIRE ANNUAL that resulted in both BOYS and GIRLS volumes from 1909 onwards, and HERBERT STRANG'S ANNUAL FOR BOYS (from 1912) plus MRS STRANG'S ANNUAL FOR GIRLS (1919-1926).
Cassell published a series of annuals for the ‘outposts of the Empire'. These were titles THE [country of sale] GIRL'S (or BOY'S) ANNUAL. Australian and New Zealand editions have been sighted; possibly Canadian, Indian and South African editions were also published, as well as the original British editions.
Following WW1, The Amalgamated Press entered the field. They were already publishing dozens of weekly story papers, e.g. MAGNET, GEM, UNION JACK NELSON LEE and comics, e.g. PUCK and TIGER TIM and decided that there were profits to be made in the seasonal annual trade. Annuals were produced for the Christmas trade and were promoted from mid-October onwards in weekly juvenile publications.
A point worth remembering: annuals usually displayed the following year. MODERN BOYS’ ANNUAL 1936 went on sale towards the end of 1935, ensuring sales would continue well into 1936. A typical Amalgamated Press ad for Christmas, 1935 offered 37 different annuals. The more collectible annuals of the 1930s include all the comic annuals (annuals containing comic strips) and the film annuals, e.g. FILM PICTORIAL, PICTURE SHOW, BOY'S CINEMA.
'Spin-offs' were also produced, as in the case of THE MODERN BOY. Apart from THE MODERN BOYS' ANNUAL, there were THE MODERN BOYS' BOOK OF - ADVENTURE STORIES, FIRE-FIGHTERS, HOBBIES, PIRATES, RACING CARS, TRUE ADVENTURE, AIRCRAFT and MOTORS, SHIPS and ENGINES. The annual appeared from 1932-1941 while the specials appeared from 1936 onwards. Only one edition of the latter appeared but these were sold each year while stock remained. Several of these annuals contained BIGGLES stories and other work of W E Johns, including colour reproductions of his delightful aircraft paintings. Johns wrote most of PIRATES but FIRE-FIGHTERS is probably the rarest and most desirable of the titles listed.
Other annuals worthy of note and well known even in 2015 included the various Disney tie-ins published by Dean, D C Thompson's DANDY and BEANO, the Daily Express RUPERT, Odhams' DAN DARE and EAGLE.
Sales of annuals decreased after WW2 due to many factors (the arrival of cheap American comics, for example) so costs were cut resulting in less pages, shorter stories and less-skilled contributors. There was a change of focus, with TV tie-ins replacing comic and storypaper tie-ins, most of which had disappeared before the end of WW2 and paper rationing. The 1960s saw the demise of illustrations. Photos replaced artwork. The ticklish problem of photo rights caused many publishers to quickly retire TV titles with large casts! The odd annual still appears; DOCTOR WHO for example. I’m not sure why it’s still around. After all, why pay money for a book that most likely reproduces material one can easily find on the Internet?
FINDING A HOME FOR MY COLLECTION
In the early 1950s my father gave me his tattered copies of THE GREYFRIARS HOLIDAY ANNUAL 1928 and a CHUMS volume. By the turn of the century I’d acquired complete runs of both annuals, together with hundreds of other annuals. Although I’ve sold and upgraded annuals for 50 years, I still have many in my collection. The question is, what to do with them? Most collectors of annuals I’ve known keep them until their own demise! I on the other hand would prefer to donate the intact collection to a public institution, to enable future researchers in juvenile literature to consult them. So far I’ve had no luck finding a home in Australia. I find this rather sad, as annuals have supplied me with hundreds if not thousands of hours of enjoyment over the past decades. #
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